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“The Greatest Event in Television History” Proves Online Video Length Doesn’t Have To Be Short

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Most people will tell you that online video needs to be short. Particularly if you want your video to go viral, under 2 minutes and even 1 minute would be a priority.

We too will, most likely, tell you that.

But that doesn’t always have to be the case, and there been some studies over the last year that show that long-form online video is on the rise (mainly due to tablets).

Case in point: the Adult Swim video going viral, titled “The Greatest Event in Television History (Special)”. It’s a 15 minute comedy video and parody with Adam Scott and Jon Hamm and hosted by Jeff Probst – sure it has big celebrities and a network to support the risk of length, but it is certainly a sign of times in online video that this happened and it’s standing as the 8th most shared video in the past 24 hours, worldwide.

So with all this in mind, let’s rephrase the advice in the beggining: does online video need to be short? Most time yes, but not always. It will depend on the goal that you want to achieve (never for an explainer video, for example) the type of audience, and the distribuition support you have (not just celebrities of TV networks! – a few years ago a fan-made Lord of the Rings feature was going viral, with no celebrity or network support).

Let’s see the video now, shall we?

The post “The Greatest Event in Television History” Proves Online Video Length Doesn’t Have To Be Short appeared first on Video Made Easy.


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